On Defriending


Today, NRC-next published an article on its science page about the topic of ‘defriending’. Social Network defriending is the removal of friends from social network sites like hyves and facebook. Apparently, in the blogsphere, defriending is hyped as the trend in 2009. The buzz is strengthened by a Burger King advertising encouraging people to defriend 10 facebook friends for a whopper sandwich (approx $3.50). The campaign was stopped because of privacy infringement (defreinded friends got an e-mail stating why they were defriended). In the article scientist, and Raymond Spanjaar (Hyves founder), say there are no signs of massive online defriending. As such defriending as ‘the’ trend of 2009 may turn out to be a wrong prediction.


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