Posts Tagged ‘Connected Costumer’

Networktheory

25Sep15

If there is one metaphor which has been dominant in the past decade as a way to understand our world it has been ‘the network’. The network as a universal explanans has probably been on the rise since the advent of the internet. Nowadays, everything is a network: we think trough neural networks, we act […]


Penguins move swiftly in water, but slow on land. Influence has similar peculiarities. If you show your new smartphone to colleagues they want to buy it right away, but somehow you mother reacts differently. Or try to start a Mexican wave in a shopping mall: at times it easy to influence others, but sometime it […]


Although we do know better, a large body of our knowledge about economics is built on two assumptions which are plainly wrong. The first widespread misaproximation is that people make (economically) rational decisions and the second is that they do so independent of one another. The book “The Connected Costumer” tries to advance marketing theory […]