Posts Tagged ‘The Printing Press’

A book review. Memes form the cornerstone of what you might call a cultural evolution theory. Richard Dawkins proposed the idea in the 1970 in his book ‘The Selfish Gene’. Although Dawkins’ introduction to the idea was merely a chapter long and felt as an afterthought to his main thesis of genetics, the idea of […]


Book review I guess there are many more people who refer to Marshal McLuhan than people who have actually read his work. This is a pity. McLuhan is certainly worth reading. “Understanding Media” was written in 1964 and is widely considered to be a visionary book. The cover claims: “In 1964, this looked like the […]