Posts Tagged ‘Theory’

A book review of Thomas de Zengotita’s Mediated.  “Saying it’s just more of what we had before is like saying a hurricane is just more breeze”. Culturally, the media form the air we breathe. They have such a widespread presence in modern life that stepping back and form theory of media in society has become nearly impossible. […]


Although we do know better, a large body of our knowledge about economics is built on two assumptions which are plainly wrong. The first widespread misaproximation is that people make (economically) rational decisions and the second is that they do so independent of one another. The book “The Connected Costumer” tries to advance marketing theory […]